Across 2026 coverage, growth marketing themes cluster around (1) building scalable growth leadership capability, (2) adopting “agentic marketing” approaches, (3) elevating events into a go-to-market engine via event-led growth, and (4) using partnerships as a growth lever. In parallel, vendors and service providers are expanding growth marketing teams and publishing guides aimed at operationalizing these shifts.
1. ISB’s Chief Growth and Marketing Officer Programme is positioned as focusing on “scalable growth leadership.” 2. A MarTech Cube item reports that Qualified sees growth as firms embrace “agentic marketing.” 3. Cvent expanded its “For Dummies” series with an “Event-Led Growth For Dummies” special edition intended to help marketers transform events into a strategic go-to-market engine. 4. Modern Retail reports Gymboree is turning to partnerships—including with brands like Marchesa—for its next stage of growth. 5. LeadingResponse announced an expansion of its growth marketing team and named Michelle Rainbow as SVP of Growth Marketing. 6. SmartBrief argues that performance marketing has a ceiling and that brand is the way to break through it. 7. Business of Apps published a 2026 roundup of “Top App Marketing Companies.”